The prospect of selling human hair extension on TikTok 2025

At the beginning of the 2025, the most important news for human hair extension salon or hair wholesaler is whether Tilktok will work in the US. And whether we can still sell hair extension on Tiktok.

After being shut down for about half a day, it is bringing its service back online in the United States. On the eve of the federal ban, users in the United States were blocked from TikTok, with the app showing the service was “temporarily unavailable.” However, TikTok’s mobile app and web versions were restored at around 12 noon on Sunday, showing “Welcome back.”

The prospect of selling human hair extension on tiktok 2025

The size of the hair extension market in the U.S. region continues to expand, TikTok has become a new blue ocean. In the past year, Google Trends shows that non-adhesive wigs are the most prominent wig type in search growth; TikTok is led by “lace wigs” (including lace front lace and full lace wigs) and “glue free wigs”, which to some extent indicates the consumer demand.

Human Hair Extension market on Tiktok in the U.S. region is showing market vitality and potential. According to one latest research report, human hair extensions, as an important branch of fashion accessories, occupy as much as 47% market share in the U.S. In the second quarter of 2024, the overall GMV of the hair extension market reached $31 million, with a significant month-over-month increase, especially with the boost of the big promotion in July, the sales are expected to reach $13 million, with a sequential growth of more than 24%.

human hair extension market in USA

The U.S. hair extension market is valued at USD 2 billion, driven by rising demand for aesthetic enhancement and personal grooming solutions. This is based on a five-year historical analysis. The rise in social media influence and celebrity endorsements have contributed significantly to the growing adoption of hair extensions. Especially with the popularity of tiktok in the last two years. This strong growth trend shows that TikTok is gradually becoming the new engine of hair extension consumption.

High-value real human hair products are favoured, market demand segmentation is obvious

In the United States, African consumers account for nearly 70% of hair extension consumption; From the perspective of gender distribution, women are the main audience of hair extension, of which 18 to 45 year old women are the core consumer. American consumers prefer to buy high-quality real human hair extension, hair extensions that can significantly improve hair length and hair volume are particularly popular. In the choice of head cover, I prefer hand-crocheted products, and the fidelity of the human hair is very high.

Consumer preference in the Tik-Tok US regional hair extension market is clearly in favour of high-value real human hair products. In terms of sales, real human hair occupies an absolute advantage, while synthetic hair is relatively inferior. Human hair extensions dominate this segment because of their natural appearance, durability, and styling flexibility. They can be washed, styled, and dyed like natural hair, which makes them highly sought after despite their higher price. This trend reflects the fact that TikTok users are looking for more quality and authenticity in their hair extension consumption. At the same time, lace wigs, hair toppers and other hair extension products are in high demand, providing a clear direction for merchants to shop.

Who regularly use Tiktok

The head of the fierce competition, emerging merchants still have a lot of opportunities

Although head shops occupy a certain share of the market, the overall market has not formed a strong monopoly pattern. The CR5 (cumulative market share of the top 5 small shops in terms of sales) is only 36%, and the ranking changes frequently, showing the fierce and dynamic competition in the market. Meanwhile, the product CR5 is also only 21%, meaning that there is still plenty of room for emerging sellers to enter the hair extension market and achieve breakthroughs through precise positioning and quality content marketing.

The mid-professionals people are active, high-quality content to drive sales

The promotion strategy of TikTok hair extension market shows a clear fan volume effect. Although the 10K-50K fans are the most active, the head of the 100K-1M fans contribute more to the sales. These head professionals effectively promote the sales of hair extension products through high-quality content creation and a strong fan base. Merchants should pay attention to the cooperation with these head professionals, and use their influence to quickly increase brand exposure and sales.

In terms of regional distribution, it is expected that by 2030, North America and Europe will continue to occupy the core position of the global wig and hair extensions market, with high customer unit price and strong consumption power, leading the market to continue rapid growth.

The human hair extension in US market has great potential

As one of the world’s largest consumer markets, the United States has huge consumption potential.

After TikTok United States is unblocked, it will attract more American users to use the platform, bringing more business opportunities for cross-border e-commerce.

markets on the TikTok platform

Cross-border e-commerce companies can use the TikTok platform for marketing to increase brand awareness and product exposure.

By cooperating with TikTok Talent for product promotion and short video production, more potential consumers can be attracted.

What’s next for TikTok in the US

Despite the resumption of service, TikTok’s road ahead in the US is still full of challenges and uncertainties ���

Opportunity: Its leading position in short video allows it to quickly recall users. Users’ growing demand for short videos can be met by TikTok’s rich content and convenient creation features. In addition, advertisers are also bullish on its traffic, which will bring more marketing opportunities as the economy recovers.

The challenge: It is under constant scrutiny, and security and privacy issues are of concern. TikTok needs to adopt strict data management measures to win trust. At the same time, competition is fierce, and platforms such as Instagram have launched short video functions, TikTok needs to continue to innovate and maintain vitality.

In short, TikTok’s future in the United States is uncertain, but it has an important position in global social.   Shiny hair factory will always follow on the human hair extension market on Tiktok.